There's a pretty incredible history behind Zwack. Born in 1790, the Zwack family eventually founded their recipe into an official business in 1840 and became Hungary's official beverage of choice.The business thrived into the early 20th century until the Red Army began marching westward. When the communists came to Hungary, the Zwacks fled to the United States, taking their recipe with them and leaving a fake one behind for the new regime that wanted to nationalize the company. It's been said that the recipe itself is what got János and Péter Zwack off of Ellis Island and into New York. Peter would work in America until 1988 when, just before the fall of communism, he returned to Hungary and bought back his family's company from the state. His children Izabella and Sandor Zwack run the business today. With 220 years under their belt, the Zwack family has quite the success story for booze business. There is one flaw in their fascinating history, however. When Zwack was first introduced into the U.S. market, they assumed (likely correctly) that the American palate wouldn't be ready for the intense bitterness of Zwack Unicum. Zwack Unicum became simply Zwack - a sweeter, more-tolerable version of the famous elixir. The standard Zwack is delicious and mixes well in a number of cocktails. The Unicum, however, is the more potent recipe that perked up the senses of Joseph II. It's now finally here and it's wonderful! Like a mix between Nonino Quintessentia and Fernet Branca.
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