2011 Fromm "La Strada" Pinot Noir Marlborough (Previously $22) SKU #1144359

Price: $19.99

JS 93 RC 91
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Professional Reviews

K&L Notes

Fromm is a small certified BioGro organic estate in Renwick at the center of Marlborough's Wairau Valley. They have been producing wine since 1992 and strive to make hand-crafted wines that represent unique vineyard expressions. After visiting the property in 2011 I knew that these wines were special. I am delighted that we have developed such a great relationship with GM Will Hoare to offer these wines at fraction of their worth due to a direct winery purchase deal. I hope you enjoy the wines as much as I have. (Ryan Woodhouse, New Zealand buyer) Winemaker's Notes: "Bright and youthful Pinot, good density, ripe, sweet fruit with plum, cherry and spicy aromas. Complex and harmonious with a layered structure."

Staff Reviews

  • Jeff Garneau
    By: Jeff Garneau
    K&L Staff Member
    With all the hard work done by New Zealand buyer Ryan Woodhouse, we are spoiled for choice in selecting delicious, well priced NZ Pinot Noir. That being said, anyone looking for exceptional quality and unbeatable pricing ought to be drinking the 2011 La Strada Pinot Noir from Fromm. There is so much on offer here. Ripe red and black fruits. Subtle spice. Real depth and complexity. A reserved, Burgundian style even for an entry level bottling. Do yourself a favor and get this into a decanter for an hour before dinner, then enjoy with grilled salmon or roast chicken. You'll be surprised just how much $20 buys you.
  • David Othenin-Girard
    By: David Othenin-Girard
    K&L Staff Member
    Another fabulous value for Kiwi Pinot. This is deep powerful Pinot that will scratch the itch for most Cali Pinot drinkers, but not scare away those in love with more expressive terroir-driven style. Earthy, savory dark cherry, great structure with red and black fruit continuing on the palate. Pure and structured, this will easily improve over the next 2-3 years, but shows beautifully right now. For only $20, cases, dude, cases.
  • Sarah Covey
    By: Sarah Covey
    K&L Staff Member
    This wine gets better every time I taste it. Beautifully elegant, red rose & red cherry, sandalwood, cassis, currant, mineral and hints of earthiness. Lively acidity and soft, easy tannin. A total no-brainer to stock up on as we start a warm spring!
    Top Value!
  • Jim Boyce
    By: Jim Boyce
    K&L Staff Member
    Fromm has been crushing it with their Pinot Noir the last couple vintages! Fresh red fruit and rose petal aromatics, vibrant and spicy mid palate, pure fruit without being rich or cloying, and fine tannins on the finish. Every sip continued to impress with overall vibrancy and balance. Outstanding stuff!
  • Shaun Green
    By: Shaun Green
    K&L Staff Member
    This bright and compelling Pinot from NZ is pretty hard to beat. Truly fantastic Pinots are nearly impossible to find under $20, but this one delivers. It's not a New World "thick" Pinot, rather it shows its varietal characteristics confidently and soundly while offering complex notes of spices, florals and earthy notes floating over a lovely array of red and blue fruits, and with fine tannins and a great acid balance. Bravo!
    Top Value! Drink from 2014 to 2020
  • Ryan Woodhouse
    By: Ryan Woodhouse
    K&L Staff Member
    This is a Pinot lovers Pinot...That might sound strange...but in this world of big, black, 15.5% ALC Pinot Noir...this Fromm bottling is a breath of fresh dirt! Much more concerned with dusty red fruits, forest floor, earth and savory tones than high octane, heavily extracted fruit and new oak. The nose sets the scene for the wines precision and focus. Tightly packed red berries, dry leaves and Chanterelles. The wine gains weight with some time in the glass taking time to unfold like all great Pinot should. Dusty dark red berries emerge, leaf litter, bark and river stone. A very Burgundian profile with some tell tale spiced orange peel and clove notes that give away it's Marlborough origins to the experienced observer. I truly believe this wine still has more to give and think it will flesh out further with a few more months / years in the cellar. However even now this wine is bright, fresh, pure Pinot Noir that is a really pleasing style for those looking for a more traditional, elegant expression of this fickle grape. Absolutely exceptional value thanks to our direct import.
    Top Value! Drink from 2013 to 2020
  • Jim Chanteloup
    By: Jim Chanteloup
    K&L Staff Member
    The 2010 “La Strada” Pinot Noir which scored 94-95 points from James Suckling, was a runaway success earlier this year with nearly 3,000 bottles sold. The 2011 though not yet rated, is a more than worthy follow up from this certified organic winery that is one of the top producers in Marlborough if not all New Zealand. The wine has a bouquet that is bright and lifted with raspberry, cherry, white pepper, clove, dried tangerine peel, and a subtle use of integrated oak. On the palate, ripe plum notes are added to the great purity of fruit which is supported by good acidity and a fine grained tannin structure that leads to a long persistent finish. While very drinkable now, you can put some away and be quite happy that you did for a modest price.


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