Local Bay Area resident, Joe Cannella, has always been known as Mr. Cinnamon (cannella being the Italian word for the baking spice), but now he's taking his heritage literally. Using aged brandy from California's Central Valley, Joe has created an intensely-flavored cinnamon liqueur, adding in two types of the eponymous spice and a bit of cane sugar to balance out the alcohol. The result is an inspiring new cinnamon liqueur that greatly expands the horizons of whisky cocktails, hot toddys, coffee drinks, and just about anything you can add cinnamon to. An absolute holiday must-have.