Lordes "Lulu" Martinez Ojeda of Bodegas Henri Lurton, was originally from Ensenada and studied abroad in Bordeaux, obtaining her viticulture degree and working for Henri Lurton of Chateau Brane-Cantenac for over a decade. After showing Henri her native region, he set up shop in the Valle de Guadalupe, bringing Lulu on board as chief winemaker. As one of the most in-demand winemakers in the Valle, Lulu has many side projects as well, including overseeing the Palafox wines.