Perched on a mountainside in Kfar Tikvah “Village of Hope” is Tulip Winery, overlooking the lush Jezreel Valley. Tulip’s winemaker Ro’i Itzchaki grew up in a town adjacent to this village, and purchased the winery in 2003. He employs many of the 200 adult locals who struggle with developmental and emotional disabilities. Itzhaki hires them to learn the wine trade, giving them jobs while helping them integrate into mainstream society (and also boosting the Israeli economy). Itzhaki says labels only belong on wine bottles, not people. A huge piece of Tulip winery’s mission is to employ these individuals, giving them a meaningful way to support themselves by helping bring kosher wine to kosher consumers.
The name for the winery itself came from Roy’s mother who adored tulips. The winery literally blossomed when production numbers started to hit higher levels of production - 100,000 bottles a year - and when Tulip went kosher in 2010. The winery is now reaching the 200,000 bottle mark and continues to make wines with QPR value sourced from grapes from all over Israel.
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