"Tasting the wines of MORIC are a revelation of the best kind." -Alder Yarrow, Vinography
Roland Velich, founder of Moric: "I believe the world of wine is so fed up with uniform wines, produced with the goal of achieving a maximum of points in a tasting and not with the motivation of creating from the raw materials that are at disposal, namely soil, climate and varietal, a product that is singular, because of the fact that it can only grow in this one place.
Multi-layered, expressive, maybe even mysterious but certainly delicate, those are the attributes that have allowed wine to exhilarate men for centuries.
An ancient cultural artifact, that under the influence of capitalism with all its facets runs the risk of deteriorating to a mere industrial product. Fast money creates fast wines and there it is the fast wine to go with our fast food.
No friend of wine really wants this and even the so called wine industry won't want it anymore once they realize how they have shot themselves in the foot."
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